Digital marketing is more popular than ever before. With all the different mediums to work with, every marketer has their hands full. But even with all the different social media channels, blogs, and a plethora of tools, you still need to know where to get started. It’s for this reason we wrote this blog post. We wanted this to be a guide for any business looking to get started with digital marketing today.

But first off, what is Digital Marketing?

Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels to reach consumers. As a subset of traditional marketing, digital marketing goes beyond the internet to include Short Message Service (SMS), Simple Notification Service (SNS), search engine optimisation (SEO), electronic or interactive billboards, and other online ads (such as banner ads) to promote products and services. Some marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

The truth is, it does not matter if you are a marketing executive, an entrepreneur, or a digital marketing expert; the world of digital marketing holds immense opportunities for individuals and businesses alike. With the rise of technology in the past decade, things have changed. Businesses now focus on leveraging technology to drive growth in the market. Digital channels have completely transformed how businesses reach their customers.

If you’re looking to grow online, here are four things you need to do to get started with digital marketing for your business in 2022.

1/ Define your goals.
First, set goals for your digital marketing offers. These will depend on what you’re selling and who you’re marketing to. For example, if you sell B2B SaaS products, your goals might focus on generating leads and moving prospects through the sales funnel. If you sell consumer products, your goals might be centred around driving sales.Regardless of what you’re selling, it’s important to set measurable goals — otherwise, how will you know when you’ve achieved success (or failure)?For example, let’s say that one of your goals is to generate more leads from organic search traffic. You could measure this by looking at how many people visit your website from an organic search result and then fill out a lead form or contact form on your website. You could use a tool like Google Analytics or HubSpot’s free analytics tool to track this behaviour.

2/ Research Your Target Audience
After setting goals for your digital marketing campaign, you need to know who you’re targeting. Your campaign won’t be effective if it reaches out to people who aren’t interested in what you offer. For example, say that you have an online store selling hiking equipment. If you can identify the age group (25-35), gender (65% male), and locations (50% in Coventry) of people most likely to buy from your store, then it’s easier for you to create targeted ads that reach out to them directly.

3/ Define where your audience hangs out online and how they consume information.
Determine where your audience hangs out online. If you’re targeting a younger demographic, they may be more active on Instagram and Snapchat, while older audiences might prefer to interact with brands on Facebook or Twitter. Find out where your audience hangs out online and how they consume information. For example, you may find them on Facebook or Pinterest, reading blogs, or watching videos. Once you know where your audience is spending their time, it’s time to create content that resonates with them.

4/ Develop A Strategy.
The next step to getting started with digital marketing is developing a strategy and evaluating the competition. This process might sound complicated, but it’s actually very simple. Take a moment and think about what you would like to gain as a result of your efforts in digital marketing. Maybe you’re looking to attract more customers to your restaurant—that’s great! Once you’ve identified your goal, take some time to look at the strategies your competitors are using in their own digital marketing campaigns. Are they doing anything better than you? Is there anything that stands out about their approach? Make notes about any ideas that stand out and consider how those ideas could apply to your own business. Remember: There’s no need to reinvent the wheel! If something has proven effective for someone else, chances are good that it will work for you too!

Conclusion
To recap, the steps above are meant to help you gain valuable insight into the world of digital marketing. From establishing defining your goals to deciding how to reach your target audience, you can use these tips to help you move forward with confidence. And because the digital world is ever-expanding, you never know what new opportunities may arise in the future. If you would like to eliminate several years of trial and error and get ahead of the digital marketing curve, contact our team of experts at Bee The Web Digital Marketing Agency and we’ll get you up to speed.