In the past few years, we’ve seen a lot of changes in the business world.
The economy is unpredictable, and people are becoming unsure about how to invest in their future.
As a result, today’s businesses are facing new challenges and opportunities than ever before. The technology that has come to define our lives over the last decade has also reshaped the way we live and work, for better and in other areas, for worse.
It’s clear that technology is advancing at an unprecedented rate, and the business landscape is shifting in response. People are spending more time online than ever before, and businesses are realising that they need to adapt to this new reality in order to thrive.
At the same time, marketing has evolved from a method of reaching out to customers to one of engaging them in ways they never dreamed possible. Whether you’re looking to reach potential clients or just keep current ones happy, digital marketing is essential to your success as a business in this day and age.
As far as we’re concerned, there’s no better time than now for businesses to start thinking about how they can use digital marketing strategies to improve their bottom line!
HOW MUCH SHOULD YOU INVEST IN DIGITAL MARKETING?
Digital Marketing is a great way to reach your target audience and increase sales. But what percentage of your turnover should you invest in Digital Marketing?
To answer this question, we’ll look at the average ROI of Digital Marketing campaigns and how much money they make for businesses.
On average, Digital marketing campaigns have an ROI of around 500% over the first year. That means that for every $1 you spend on digital marketing, you’ll make $5 back! That’s pretty good! And if you have a higher budget than most businesses, that number will be even higher.
So what does this mean for you? It means that if you invest $1 into digital marketing, you’ll get back $5 in sales. If you invest more than $1 into digital marketing (which many businesses do), then those returns will be even bigger!
The amount of money you invest in digital marketing should also be determined by the size and growth potential of your business. A small startup may not have the budget for paid advertising, but should still look into creating a strong online presence through social media and content marketing.
On the other hand, larger businesses with an established customer base will likely have more flexibility with their spending on digital marketing. In this case, it’s important to consider how much of your current turnover you invest in digital marketing currently, and how much more you could potentially grow if you invested more money into it.
As a rule of thumb, however, experts advise that you allocate around 7-10% of your revenue towards digital marketing efforts.
WHERE EXACTLY SHOULD THIS MONEY BE SPENT?
Google Ads (PPC):
PPC (Pay-Per-Click) is still king. Google ads are a great way to get your business in front of people who are actively looking for what you have to offer. PPC is one of the most effective ways for businesses to reach targeted potential customers, and it’s relatively easy to set up, too.
Your website should be designed with both mobile and desktop users in mind, so that it displays well on all devices. It also needs to be user-intuitive and easy on the eyes. It should also tell visitors what they can expect from your brand, whether that’s a great shopping experience or just a place where they can learn more about what makes your company special.
Social media is another area where businesses need to invest in order to build up their online presence. While social media channels such as Facebook and Twitter may not generate direct sales right away, they can help build relationships with potential customers and increase brand awareness throughout the marketplace.
6 REASONS WHY YOU SHOULD INVEST IN DIGITAL MARKETING
With the rise of digital marketing, businesses will have to continually invest in new strategies to stay relevant and competitive. In 2022, the benefits of investing in digital marketing are clear.
But if you’re still not convinced, here are six reasons why you need to spend more money on Digital Marketing:
- It is cheaper than traditional advertising methods
- It allows you to reach more people with your message
- Digital marketing offers more control over your message and how it is delivered
- Digital marketing allows you to track what works best for your audience and improve on it over time
- Digital marketing allows you to interact with customers online and build relationships with them
- Digital marketing allows you to make more money through retargeting
Digital Marketing is not just the future. It’s the driving force of advertising today and you can’t afford to be left behind—you need to get in on the ground floor of Digital Marketing now!
Today’s consumers are constantly online and looking for new products—and they’re getting smarter about how they search for them. If you want your business to stay relevant, then you need to make sure that you’re doing everything you can to engage with those consumers.
So, if you’re interested in getting started with your own digital marketing campaign but aren’t sure where to start, we’d love to help! Our company, Bee The Web UK offers expert services to businesses of all sizes, from startups to established brands. We specialise in helping businesses take advantage of the latest trends in Digital Marketing so they can grow their customer base and increase revenue.